Sytrus

Finance systems implementation and operation for rapidly scaling startups

Brand identity / Corporate Documents / Website Design

Brief

The rebrand brief from Sytrus was to modernise their visual identity, reflecting their commitment to staying ahead in the dynamic financial landscape and to resonate with their desired target audience.

Outcome

We designed a refreshed logo, incorporating contemporary design elements while maintaining professionalism. The colour palette evokes trust and innovation, and the typography balances modernity with readability. The rebrand extended to various collateral materials and a revamped website. This initiative not only enhances Sytrus’s credibility but also aligns their brand with the evolving expectations of their target audience.

This is the second time I've worked on a project with Dan, I've always found him to be highly responsive and proactive and he always meets the timelines that he indicated. He makes it easy to provide feedback and I always felt that the goal was to understand our needs rather than pushing forward his own design preferences. He's been very adaptable, working on various documents as well as designing a refresh of our branding and logos and providing a very cost effective solution for our website rebuild. We're delighted with the results and the process has been much smoother and quicker than I expected.

Zoe Tanner - Founder

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